Becoming the premier baby gear design group doesn’t happen in a box.
In fact, it doesn’t happen in an office or in a workspace. It happens by connecting to life beyond our walls, by immersing and engaging in our consumers’ lifestyles, by conducting innovative “Blue Sky” idea-generating events and by letting creativity pour from each team member in their own unique and special ways. Marketable creativity doesn’t just happen. It must be desired, sought after, inspired and fostered. We get it. We are it. We love it. We thrive on collaboration, and our teams are industry-leading experts.
Our Robust Capabilities
PRODUCT DESIGN & ENGINEERING
From initial sketch to industrial design to mechanical design and engineering – the pursuit of developing unique and groundbreaking solutions propels our team and keeps our focus on true discovery and invention.
MARKET RESEARCH & ANALYSIS
Discovering what the market demands, along with what the consumer truly values, is imperative for our success when the product enters the marketplace. Our proven market and consumer research methods have helped our designs claim top market share in most of our key categories.
ADVANCED RAPID PROTOTYPING
We take product designs from ideation to hands-on in our 5,500 square foot model shop featuring the most advanced prototyping tools, printers, methods and materials. We encourage regular exploration that comes from tinkering with actual product in hand at a mini or full-sized scale as we often experience that’s where the magic of solution discovery happens.
SPECIALIZED SOFTGOODS APPLICATION
Right next door to our model shop is a sophisticated softgoods materials application space where our team of experts create and sew patterns to custom-fit each new product we develop with precision while utilizing highly tested and durable fabrics, modern colors and the on-trend prints.
CONSUMER RESEARCH & USER TESTING
After all the above takes shape, it’s time to find out how the product truly works, assembles, operates and fits into the end user’s life, home, vehicle and beyond. User experience testing, concept testing and proof-of-concepting research informs our team of further development needed or when a design is ready and poised for success.
COMPLIANCE & STANDARDS EXPERTISE
When it’s time to ensure a new design works according to industry-required standards, our compliance team puts it to the test even further to ensure it meets all requirements.
FULL-SERVICE PRODUCT TESTING
While meeting standards is required, we choose to go above and beyond by testing our own designs to even higher standards. This helps each new product exceed in the areas of structural integrity, high functionality and efficient manufacturing, which results in ultimate user and caregiver safety.
GLOBAL MANUFACTURING & PRODUCTION COLLABORATION
Ultimately, developing products for precision production requires close collaboration with our manufacturing teams, partners and factories. This is where we specialize in not just delivering amazing designs, but also considering all the elements that create a highly successful OEM experience.